Herb Lubalin is the creator of the ITC Avant Garde type which is the type used in this design. The typography is very symmetric and kept in a neat proportion. I think that he used the ITC Avant Grade type not only to show off his type but he used it as art. I like how he made the T in the word monumental. His reason for making it the way you see it is because the original T would not fit.
Wednesday, April 16, 2008
HERB LUBALIN
Herb Lubalin is the creator of the ITC Avant Garde type which is the type used in this design. The typography is very symmetric and kept in a neat proportion. I think that he used the ITC Avant Grade type not only to show off his type but he used it as art. I like how he made the T in the word monumental. His reason for making it the way you see it is because the original T would not fit.
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